Close to 80 percent of weed smokers in Canada use pot for relaxation and well-being purposes, according to a new study.
The report, titled “The Future of Cannabis in Canada,” was conducted by Insights West, on behalf of Resonance Consultancy and Valens GroWorks Corp.
“Our study found that almost 80% of Canadians are turning to cannabis for relaxation and well-being even though the majority of users don’t have medical prescriptions,” said Everett Knight, the executive vice president of strategy and investments for Valens GroWorks, in the report.
Resonance Consultancy and Insights West are companies that research the effect of marketing strategies on different companies and communities, while Valens GroWorks Corp. focuses its efforts on different cannabis research methods.
Although relaxing attracts the highest amount cannabis consumers, recreational use also brings in a lot of consumers, with 74 percent of weed smokers saying that they do it for fun.
“The Future of Cannabis in Canada” also addresses potential in the rising opinions of cannabis in the general population—nearly 80 percent believe that cannabis can and has been used to treat a medical condition and the weed industry will create more jobs throughout Canada.
One of the big insights from the survey was the obvious market potential for cannabis-infused wellness products, especially once ‘the second legalization’ of edible cannabis products arrives in Canada in the fall,” said Chris Fair, president of Resonance Consultancy, in the report.
In addition, almost two-thirds of cannabis users said that pot has more health benefits than alcohol and more than half said that booze is more addictive and that cannabis is more effective at making consumers feel better. The study also showed that weed smokers between the ages of 35 and 54 are more likely to think that a joint is healthier than a pint, while cannabis consumers over 55 have a better chance of saying that pot is less addictive than alcohol.
Fair said that the high opinions of cannabis’ medical benefits could lead to an increased interest for weed in women.
“The market for women-focused cannabis wellness products is also poised for growth, given that current cannabis use among our respondents skewed much more male than female.”